Breakthrough Technology Wraps Skin in "Ribbons"
Unique Formulation Cleanses and Moisturizes Skin at the Same Time
While many factors can lead to dry skin, the most overlooked cause may be the first place you visit every day: the shower! In fact, 86 percent of dermatologists indicate frequent bathing as a source of dry skin, but in a survey of 1,000 women conducted by P&G Beauty, 74 percent of women didn't realize that prolonged exposure to water can dry skin. Water can deplete skin's natural mechanisms for holding moisture and ultimately lead to dry skin. P&G Beauty scientists set out to develop a body wash product that could moisturize, provide an exceptionally rich, creamy lather, and protect skin from future dryness.
||Image, left: Large particles of moisturizers being carried between each lather bubble of the ribbons moisturizing body wash. Image, right: Lather from the leading competitor moisturizing body wash.|
"Ribbons" Technology Advances Body Wash Chemistry
While the goal may sound simple, the task was enormously challenging. Moisturizers, like petrolatum, form a protective layer on the skin to prevent drying effects. Technology limits how much moisturizer can be put into a traditional body wash, and demands that increases in moisturizer levels correspond to lather decreases. Many women desire high amounts of lather and moisturization from their cleanser, but most current moisturizing body washes aren't able to provide both benefits. Now, the scientists at P&G Beauty have discovered breakthrough patent-pending dual-stream "ribbon" technology that wraps skin in a thick, creamy lather while providing outstanding moisturization - without any tradeoffs. Here's how it works:
A Unique Formulation
The body wash includes two separate "ribbons" or phases: a cleansing ribbon and a moisturizing ribbon, which is infused with petrolatum - the top dermatologist recommended moisturizing ingredient.
Dual-Stream "Ribbon" Technology
A unique patent-pending process fills product bottles with both ribbons that sit side by side without interacting until mixed with water. This activates the cleansing ribbon, which carries the moisturizers from the moisturizing ribbon and allows them to wrap around skin and protect it from the drying effects of water.
Dual-stream "ribbon" technology allows the moisturizing ribbon to provide excellent moisturization and luxurious lather because the two ribbons act more independently with better results.
"Prolonged exposure to water can be drying for skin, so it's important to protect skin while in the shower," said Karl Wei, Principal Scientist with P&G Beauty. "Breakthrough dual-stream ‘ribbon' technology allows the moisturizing ribbon to wrap skin in more moisturizers than any competitive body wash and help stop dry skin before it starts. At the same time, the cleansing ribbon provides lots of rich, creamy lather that pampers as it cleanses."
Looking at the Lather
By magnifying lather bubbles, P&G Beauty scientists saw how lather carries moisturizers to the skin. Large particles of moisturizers found between each lather bubble of the dual-stream product deliver significantly higher moisturizers to skin than the leading moisturizing body wash. These moisturizers wrap the skin in hydration and protect it from the drying effects of water, since water beads up on the skin.
The moisturizing ribbon visibly improves dry skin. In a 21-day study, P&G Beauty scientists found that utilizing a dual-stream product improved visible dry skin, increased stratum corneum hydration and improved barrier function compared to body wash plus lotion.